Many companies have a high number of forgotten leads that could result in sales if they're properly explored, writes Valerie Schlitt. Sales teams should regularly sift through old leads and be prepared to ask potential customers why they may have lost interest along the way, Schlitt writes.
Customer loyalty is fostered when companies reach out to buyers to provide value without expecting anything in return, writes Sean McPheat. While companies must continue to sell their products, it's just as important in the long run to become a valuable resource for buyers.
Although building a rapport with a lead can be helpful, don't force rapport-building at the beginning of your meetings with customers, writes Ryan Myers. Avoid asking questions you already know the answers to, and try to focus on open-ended questions instead.
The federal deficit is expected to reach $1.25 trillion by 2021, according to Goldman Sachs. The rising deficit will require a tightened fiscal policy that could prevent the government from approving a fiscal stimulus in the event of a future downturn, according to Goldman Sachs Chief Economist Jan Hatzius.
The widespread adoption of voice assistants, chatbots and artificial intelligence will continue to change the customer experience, writes Brent Leary. "With customer experience being so crucial to business success, it's time to get serious about exploring what experiences you can create for consumers -- and this starts with realizing that in their day-to-day lives, the experiences they're choosing more and more involve voice-first devices," Leary writes.
Launching and running a business can be all-consuming, leaving little time for other activities. Successful Culture CEO Marissa Levin asked entrepreneurs to share their biggest regrets, and responses included failing to prioritize health and not spending more time with friends and family.
A few signs indicate that your business may be attractive to investors, writes Jared Hecht, co-founder and CEO of Fundera. The odds of finding funding will be better if your business serves a need, you have a business model and a plan, and you have proven that you are financially responsible.
Case studies and customer testimonials can be fertile material for Facebook campaigns. Abhishek Suneri explores how to use the content to build a Facebook ad funnel.
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