Energy costs throughout New York and New England must come down in order to ensure inexpensive electricity for homes and businesses throughout the region, writes Bernard Weinstein. If the high costs continue, "New York and New England run the risk of losing even more people and industry to sections of the country where the cost of living and the cost of doing business are lower, thanks in large part to cheaper energy," Weinstein writes.
The most effective startup logos are flexible, distinct and appropriate, says Tom Geismar, who has helped to design corporate marks for Xerox and other companies. Logos without words may work for massive brands, but smaller companies or those with unusual names may want to keep using text in their logos.
Sales professionals must come to terms with the fact that large enterprise deals will always include challenges and setbacks, writes Tony Hughes. In addition, it's important not to be fearful of an imperfect presentation or calling a prospect an extra time or two, Hughes writes.
Sales leaders should teach their teams to adopt a mentality in which they're confident of the value they provide to prospects. The 100/20 rule is based on the confidence you have when you're trading $100 in value for every $20 you ask the customer to spend with your company, writes David Meltzer.
Boomerang is a helpful Gmail extension that can remind you to get back in touch with a recipient who hasn't responded after a set amount of time. Other useful Gmail extensions include Streak, which can help users track their leads, set appointment reminders and perform other tasks you would normally find in a customer-relationship manager.
Heightened awareness of sexual harassment is leading many businesses to examine or introduce policies regarding relationships among their staffers.
Keeping on top of your business' numbers may not be the most engaging way to spend your time, but it's necessary to keep the business viable. Personal finance writer Taylor Gordon explains that regular monitoring allows business managers to address what's not working, stop cash flow problems before they become serious, catch discrepancies and ensure that the business is on target to meet goals.
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