Cross-channel customer-relationship management and marketing teams need input from product-management and sales teams to optimize marketing campaigns. A dedicated audience manager who specializes in each part of the customer journey can take the data from product management and sales to create, adapt and monitor marketing content, writes Manuel Hinz.
Sales representatives often undermine their own causes by having discussions about budgets too quickly, according to Ian Altman. In addition, reps commonly use dishonest approaches with gatekeepers in order to get decision-makers on the phone, a technique which can backfire.
It's imperative that sales leaders teach their representatives not to believe the lowest price always wins, because price concerns can be overcome by focusing on the problems the company's products solve. Don't buy into the myth that focusing on product features will help drive sales, because every presentation and interaction should be geared toward specific customer needs, writes Ian Altman.
The Labor Department reported a 0.1% increase in the consumer price index in June, along with a 2.9% annualized increase that is the highest registered in more than six years. With the news, benchmark 10-year Treasury note yields increased to 2.856%, while 30-year bond yields reached 2.958%.
Although the US economy is in a "good place," trade disputes could ultimately hurt growth, according to Federal Reserve Chairman Jerome Powell. In addition, Powell said he isn't sure why wages aren't rising faster in the wake of widespread worker shortages.
United Airlines has updated its website with a cleaner look that will make it easier for customers to navigate. The carrier's dedicated mobile website has also been expanded to include MileagePlus account information, service alerts and Japanese translations.
Machine learning and artificial intelligence can help improve sales performance by freeing up representatives to do important sales tasks, writes Heather Wilde. In addition, AI tools can provide useful data that can help sales reps close more deals.
Making tough decisions can put a significant burden on your time if you put them off. Elizabeth Grace Saunders explains how to speed things up while still making good decisions by relying on your values and asking for input from others.
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