Nestle USA has named Steve Presley its new CEO effective April 1, succeeding Paul Grimwood in the role. "Steve's experience will prove invaluable in continuing to pursue new internal and external models to increase the speed of innovation, capitalize on M&A to seed our innovation machine, and create new income streams and capabilities," said Nestle's Laurent Freixe.
Coca-Cola is working to adjust its offerings to meet consumer demand, whether that means acquiring on-trend labels or reworking its beverage ingredients, said Chief Financial Officer Kathy Waller. "If it's got sugar, we're probably reformulating it," she said.
About 92% of US households purchased cereal at least once last year, driving overall sales in the category to $7.7 billion in 2017, according to data from Statistic Brain. "It is still one of the most affordable breakfast options on a per-serving basis for consumers, and it does provide a variety for kids and adults," said James Hyland of Roundy's Supermarkets.
Conagra Brands aims to expand its frozen-food offerings with multiple new products, including a Healthy Choice Power Bowls line for breakfast in flavors such as Unwrapped Burrito Scramble. The firm is also rolling out meatless varieties of Power Bowls, new handheld frozen products such as Banquet Sliders, and additional items in the Marie Callender's and P.F. Chang's lines.
Pius Boachie offers tips on how advertisers can get noticed on the increasingly popular Instagram Stories, citing best-practice examples from brands such as Airbnb, which employs polls and user-generated content to spark engagement. NASA uses the feature to offer behind-the-scenes footage and more in-depth information that supports its regular Instagram content, and Bustle regularly lets influencers take over its account to expand its audience.
Net sales of J.M. Smucker's Uncrustables line are on track to hit $250 million this year, following a 23% sales rise during the firm's most recent quarter, which ended Jan. 31. The company expects to double Uncrustables sales following the completion of a new Colorado-based processing plant in 2020, said CEO Mark Smucker.
Coca-Cola Consolidated has cut the ribbon on a new facility in Greensboro, N.C., that will handle sales and distribution for the firm. The 130,000-square-foot facility represents an investment of more than $4 million and employs 300-plus staff members.
Nestle Waters has debuted a bottle derived from 100% recycled plastic for its Pure Life water brand. The new bottle represents "the latest way we're satisfying consumer demand for healthy hydration on the go and inspiring consumers to recycle," said Nestle Waters North America Chief Marketing Officer Antonio Sciuto.
Ivory Coast cocoa farmers are concerned about the quality of the current crop due to recent weather, which has been hot and dry. "The mid-crop will yield small beans if it doesn't rain a lot over the next few weeks," said cocoa farmer Lazare Ake.
Booja-Booja recently won a blind taste test in the UK of 142 Easter eggs and chocolates with its vegan-friendly hazelnut crunch chocolate truffles. Other top finishers in the Good Housekeeping Institute taste test included Tesco dark chocolate Belgian eggs and Lindt's Gold Bunny chocolates.
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