Comcast's proposed acquisition of Sky is unlikely to face an antitrust review by the British government, says Culture Secretary Matt Hancock. The deal will still face an antitrust review by the EU, which is scheduled to make a decision by June 15.
A host of advocacy groups -- including Demand Progress, SumOfUs, the Content Creators Coalition, Citizens Against Monopoly, Jewish Voice for Peace, MoveOn Civic Action, MPower Change and the Open Markets Institute -- are behind the Freedom From Facebook initiative calling on the Federal Trade Commission to divide up Facebook and its subsidiaries WhatsApp, Messenger and Instagram. The alliance intends to run a six-figure digital and social campaign to encourage users to sign a petition with messaging including, "Facebook keeps violating your privacy. Break it up."
Wieden+Kennedy New York's new spot for Nike's Jordan brand shows the recreation of Michael Jordan's iconic 1980s "Wings" poster, but this time featuring WNBA star Maya Moore. The ad is running across social, out-of-home and on the Nike + Snkrs app.
Audi is hosting a Reddit "Ask Me Anything" thread where YouTube influencer Liza Koshy and celebrity chef David Chang will respond to questions while taking a YouTube-streamed ride in a 2018 Audi RS 5 Coupe. "What really attracted us to Reddit was the authenticity," Audi's Kenneth Bracht said.
PepsiCo has signed up country music star Dierks Bentley as spokesman for its relaunched loyalty program, Pepsi Stuff. The brand is sponsoring the singer's tour, and loyalty program customers can choose rewards such as tickets to see the star perform as well as picnic tables, beach bag coolers and retro Pepsi items.
Stick to the plans you make with your colleagues, and find time to interact with the new person in the office, writes entrepreneur Michael Volkmann. Show appreciation to co-workers who help you with a project by offering to help them with a task or treat them to a coffee.
The Digital Advertising Alliance, which is managed by trade groups including the Interactive Advertising Bureau, the 4A's and the Association of National Advertisers, has published rules for digital political ads to provide more information to consumers about who paid for the advertising. "The more that we can give consumers transparency, the better that ecosystem is for all the brands that use advertising," Executive Director Lou Mastria said.
Adobe is positioning itself as a larger player in e-commerce as it purchases Magento for $1.68 billion. Adobe says its objective is an end-to-end system that will allow users to do everything from designing ads to building transaction-enabled websites.
Second-screening with mobile devices and TV is well acknowledged, but a study by MediaCom and ViewersLogic documents the actual effects. Among other things, the presence of mobile tends to enhance the effect of TV commercials and curb channel surfing among most age groups.
American Express is reviewing its worldwide media business for the first time in more than 10 years, with main incumbent Mindshare expected to participate. The brand invested $295 million in US measured media in 2017, a significant drop from $502 million the previous year, per Kantar Media.
- Page 1