Aerie continues its #AerieREAL push with ads showing a variety of women with chronic illnesses, including diabetes, vitiligo and fibromyalgia. The women in the recent ads were chosen after responding on social media with photos and stories about themselves.
AT&T CEO Randall Stephenson says the company expected the Justice Department to appeal the court's decision allowing AT&T to acquire Time Warner and says the company will take the battle to the Supreme Court if necessary, though it does not anticipate that happening. The appeal "doesn't change anything -- the merger is closed," Stephenson told reporters Thursday.
Gatorade has tapped the National Football League's Watt brothers -- J.J., T.J. and Derek -- for its 14th annual "Beat the Heat" campaign that highlights the importance of staying hydrated during summer workouts. The spots are running across the brand's social channels.
The Interactive Advertising Bureau's fourth annual Podcast Upfront will takes place Sept. 6 in New York and will feature podcast, radio and TV companies including Panoply, iHeartRadio, ESPN, NPR, Authentic, Univision and Westwood One. The IAB's Anna Bager said in a statement that ad revenues for podcasts are expected to double by 2020 because of the channel's "ability to tell stories in unique and intimate ways that engage today's listeners, whether on the go or sitting at the kitchen table."
Time spent viewing "alternative content" such as livestreaming and short-form video has risen to two hours each week across US broadband households, per Parks Associates. The study found that about one-half of viewers watch alternative content from YouTube and other sites via their TVs.
Coca-Cola is entering the reality series world with the debut of its original web-based docuseries "One Last Summer." The long-form, brand-produced content follows a group of friends as they spend time together before making the transition to college.
Sprint has increased its unlimited mobile data plan options from one to four, with a price boost for customers wanting to view streaming video in high definition. The changes, which mimic similar moves by rival carriers, include a promotional price of $50 to $100 a month for customers buying a new phone or providing their own device.
Virtual reality kiosks in 10 shopping malls are giving visitors an enticing preview of Amazon's Prime Day on Monday. The VR experience enabled by an Oculus Rift begins with a balloon ride and a tour that highlights some of the many values that will be available.
Six publishers say they're finally beginning to realize revenue from their midroll video ads on Facebook, although volume is key. The feature allows publishers to serve video ads inside videos lasting at least three minutes.
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