Apple is promoting the iPhone X's FaceID feature in a new spot that shows a teenager discovering she can open anything by just looking at it. She runs through hallways and classrooms unlocking lockers, cupboards and science lab jars before her spree ends as a friend sends her a text.
Venables Bell & Partners' new campaign for Post-it shows how businesses in Fairbanks, Alaska, rely on the hardiness of the notes to survive in the toughest weather conditions. "Post-it Extreme Notes" is running across TV, including during March Madness programming, on radio, and includes a #PostitExtreme social campaign featuring microinfluencers within the culinary and construction industries.
Publicis New York has created an animated spot for CoorDown -- a national organization for those with Down syndrome in Italy -- titled "Lea Goes to School." The spot is narrated by an 11-year-old student with Down syndrome and shows a girl setting out for her first day of school only to find that she's been put on an alternative path to everyone else, while the voice-over says, "Include us from the start."
72andSunny Amsterdam has created a game show titled "Matchers Keepers" to tout IKEA's augmented reality Place app that enables consumers to try out the brand's furniture in their homes. The two-minute shows are running on YouTube and show roommates playing to win furniture, but only if they both choose the same item.
Agency executives share their stories of on-the-job travel, revealing tips for surviving long days and grueling itineraries. Hungry's Brady Donnelly politely refuses to sit next to colleagues on planes, saying, "If you're sitting next to someone [you work with], it can be like an elongated meeting."
Daniel Faggella explores how artificial intelligence will help marketing, such as mining data and writing analytical reports for marketers, campaign optimization and creating different versions of ads. He predicts that brands and agencies will adopt the technology to help advertising become more efficient, but that significant workforce change is not yet imminent as AI in still in its infancy.
Lawmakers are calling for a comprehensive inquiry into the alleged illegal use of Facebook data by Cambridge Analytica on behalf of President Donald Trump's presidential campaign. Lawmakers are demanding that senior executives from Facebook, Twitter and Google testify before Congress about their data protection and political advertising practices.
WPP agency Wunderman's new on-site unit, Wunderman Inside, aims to give clients a nimble, cost-effective service that includes more comprehensive creative and strategic insights. "We believe this is a more effective long-term model than typical in-house agencies that struggle to attract talent and consultancy-led models where clients become dependent on expensive resources," said Wunderman global CEO Mark Read.
Omnicom's TBWA\Chiat\Day Los Angeles has been selected as the global creative shop for Imax after a competitive review. A campaign set to debut this year will focus on the innovative use of social media and enhancing brand storytelling, says Imax's Denny Tu.
Big brands are cashing in on the large audience of the NCAA Men's Basketball Tournament, with a Wendy's campaign including college-themed fashions in collaboration with streetwear designer Don C and an interactive experience on Instagram, Twitter and Facebook called "The Easiest Bracket Ever." Buffalo Wild Wings is running digital, in-restaurant and on-site Final Four experiences to encourage fans to make the brand's outlets the "Official Hangout for NCAA March Madness."
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