A host of advocacy groups -- including Demand Progress, SumOfUs, the Content Creators Coalition, Citizens Against Monopoly, Jewish Voice for Peace, MoveOn Civic Action, MPower Change and the Open Markets Institute -- are behind the Freedom From Facebook initiative calling on the Federal Trade Commission to divide up Facebook and its subsidiaries WhatsApp, Messenger and Instagram. The alliance intends to run a six-figure digital and social campaign to encourage users to sign a petition with messaging including, "Facebook keeps violating your privacy. Break it up."
Wieden+Kennedy New York's new spot for Nike's Jordan brand shows the recreation of Michael Jordan's iconic 1980s "Wings" poster, but this time featuring WNBA star Maya Moore. The ad is running across social, out-of-home and on the Nike + Snkrs app.
Audi is hosting a Reddit "Ask Me Anything" thread where YouTube influencer Liza Koshy and celebrity chef David Chang will respond to questions while taking a YouTube-streamed ride in a 2018 Audi RS 5 Coupe. "What really attracted us to Reddit was the authenticity," Audi's Kenneth Bracht said.
PepsiCo has signed up country music star Dierks Bentley as spokesman for its relaunched loyalty program, Pepsi Stuff. The brand is sponsoring the singer's tour, and loyalty program customers can choose rewards such as tickets to see the star perform as well as picnic tables, beach bag coolers and retro Pepsi items.
Stick to the plans you make with your colleagues, and find time to interact with the new person in the office, writes entrepreneur Michael Volkmann. Show appreciation to co-workers who help you with a project by offering to help them with a task or treat them to a coffee.
American Express is reviewing its worldwide media business for the first time in more than 10 years, with main incumbent Mindshare expected to participate. The brand invested $295 million in US measured media in 2017, a significant drop from $502 million the previous year, per Kantar Media.
Brian Steinberg reviews some of the tactics TV networks are exploring to connect with cross-platform viewers, including CBS' partnership with Nielsen to dynamically insert targeted ads into the network's shows that are being viewed via connected TVs. Fox Networks Group and NBCUniversal are experimenting with shorter prime-time ad time, and Samantha Bee, host of TBS' "Full Frontal," announced the creation of a mobile game app that's designed to encourage viewers to vote and is open to sponsorship from advertisers.
RPA and Tool of North America have created a pro-bono campaign for the Pediatric Brain Tumor Foundation to mark Brain Tumor Awareness Month. The push includes 22 animated short videos that feature characters explaining many of the medical and emotional issues experienced by children with cancer, and an AR app allows kids and doctors to bring the Imaginary Friend Society to life to help them cope with their illness.
ACNE and the IKEA Creative Hub teamed to mark the royal wedding with a social post that simply read, "Don't worry, Harry is still available" alongside an image of its "Harry" dining chair. After the wedding, the brand suggested its Pruta plastic storage box as the perfect receptacle to take home leftover wedding cake.
Agencies including Venables Bell & Partners, 72andSunny and Odysseus Arms are running "returnships" to help moms get back to work by offering flexible hours and training. "We all know that the more diverse our teams are, the smarter they are, and parenting offers a diversity of perspective that is great to have especially in the creative room," said the 4A's Keesha Jean-Baptiste.
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