The Digital Advertising Alliance, which is managed by trade groups including the Interactive Advertising Bureau, the 4A's and the Association of National Advertisers, has published rules for digital political ads to provide more information to consumers about who paid for the advertising. "The more that we can give consumers transparency, the better that ecosystem is for all the brands that use advertising," Executive Director Lou Mastria said.
Adobe is positioning itself as a larger player in e-commerce as it purchases Magento for $1.68 billion. Adobe says its objective is an end-to-end system that will allow users to do everything from designing ads to building transaction-enabled websites.
Second-screening with mobile devices and TV is well acknowledged, but a study by MediaCom and ViewersLogic documents the actual effects. Among other things, the presence of mobile tends to enhance the effect of TV commercials and curb channel surfing among most age groups.
The UK is the setting as China's Huawei introduces its Honor brand of smartphones to Europe. The launch model, the Honor 10, is a premium phone aimed at younger users with a price advantage over rivals' top-of-the-line offerings.
Ride-hailing company Grab is looking to step up payments via its mobile wallet in Malaysia in a partnership with Maybank, the country's largest bank. Malaysia will become the second regional market in which GrabPay can be used in restaurants and shops.
Argentina is currently suffering difficult economic times, but the outlook is bright given the country's abundance of human resources in high tech, according to a World Bank study. The authors cite a "new generation of leaders and entrepreneurs" in digital fields, including fintech.
Amazon is rolling out an app store aimed at professional sellers. The Marketplace Appstore will offer third-party apps in the North American market and include tools for an array of tasks serving these sellers.
Verizon's Oath is pitching the speed with which it can launch addressable TV campaigns to 4.6 million households, while AT&T is touting its larger addressable TV reach of 15.5 million households, writes Ryan Joe. The pair are more aggressively pitching addressable TV as marketers are showing growing interest.
New Balance has launched an augmented reality campaign on Snapchat that enables Liverpool FC soccer fans to try on the team's new uniform virtually and then purchase it from the platform. The experience is accompanied by the team's anthem, "You'll Never Walk Alone."
Netflix has announced that it has signed up former President Barack Obama and former first lady Michelle Obama to produce TV series and films for the streaming service. "We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world," President Obama said.
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