The Interactive Advertising Bureau's fourth annual Podcast Upfront will takes place Sept. 6 in New York and will feature podcast, radio and TV companies including Panoply, iHeartRadio, ESPN, NPR, Authentic, Univision and Westwood One. The IAB's Anna Bager said in a statement that ad revenues for podcasts are expected to double by 2020 because of the channel's "ability to tell stories in unique and intimate ways that engage today's listeners, whether on the go or sitting at the kitchen table."
Sprint has increased its unlimited mobile data plan options from one to four, with a price boost for customers wanting to view streaming video in high definition. The changes, which mimic similar moves by rival carriers, include a promotional price of $50 to $100 a month for customers buying a new phone or providing their own device.
Virtual reality kiosks in 10 shopping malls are giving visitors an enticing preview of Amazon's Prime Day on Monday. The VR experience enabled by an Oculus Rift begins with a balloon ride and a tour that highlights some of the many values that will be available.
Six publishers say they're finally beginning to realize revenue from their midroll video ads on Facebook, although volume is key. The feature allows publishers to serve video ads inside videos lasting at least three minutes.
User-generated content is quickly becoming part of successful ad campaiging now that transparency and trust are at the forefront of social media advertising. Adam Hirsen gives some ideas on how to encourage UGC by creating opportunities for customers to become influencers in their own right, such as installing "Instagrammable" decor or offering incentives for creating posts.
The US Air Force has revealed its latest mobile campaign, which uses six different experiential technologies to demonstrate daily life in the Air Force. Called "The Hangar," the aim of the push is to inspire recruits by putting them inside the cockpit of an F-16 fighter jet.
More than one-third of small- and medium-sized businesses are currently channeling ad spend to Instagram, the real growth driver for parent Facebook. That's a surprisingly high percentage, writes Brian Handly, but it leaves plenty of room for Facebook to convince these advertisers Instagram is a good fit for them.
E-commerce site Zulily has unveiled a "Thrill Week" campaign, which features a daily "Big Thrill" deal that consumers can find on its site by solving three clues. The promotional event is being touted via TV and digital ads, as well as on the retailer's site and mobile app and across social.
A few major brands, including Unilever and Pfizer, are already taking advantage of more transparent blockchain-based ad tech from IBM and MediaOcean. The technology provides minute examination of every step in a campaign, allowing advertisers to trace costs and determine whether actual consumers are seeing their ads.
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