Snapchat has teamed with Giphy to enable users to access animated GIF stickers and add them to Snaps, enabling users to resize and add multiple stickers to one post. Snapchat also plans to introduce tabs to its Friends and Discover sections, making it easier for users to organize content such as Discover subscriptions or group chats.
Facebook has enabled its 3D posts to be supported by the industry standard glTF 2.0 file format, which lets users drag them into their feed or into the virtual reality Facebook Spaces. The next step is "getting these 3D objects into AR," says Facebook's Ocean Quigley.
AT&T has selected portions of Atlanta, Dallas and Waco, Texas, as its first locations to roll out 5G service in the US. Nine more cities will be named in months to come, and the first AT&T devices to tap the technology have not been announced.
The Interactive Advertising Bureau has issued guidance on advanced television and over-the-top targeting, including an overview of addressable TV and best practice advice on how to get started in the market. The publication explains that addressable TV targeting "allows for more granular audience segmentation and targeting, leading to less waste as campaigns are more efficient."
NBC's livestreaming video of the Olympic Games brought in 11.6 million unique viewers in the first five days, up from 4.3 million during the same period of the 2014 Winter Olympics. Over 1.31 billion minutes have been streamed during the period, more than three times the amount streamed during the entire 2014 Games in Sochi, Russia.
National CineMedia has created Noovie ARcade, a mobile app that enables movie fans to unlock augmented reality games in theaters. "Noovie ARcade drives fan engagement and excitement through a unique digital experience, which makes it not only great entertainment for movie audiences, but a great opportunity for brands looking to reach them," said NCM's Cliff Marks.
Noting that mobile ad impressions monetized through private marketplaces saw a 37% year-over-year gain in Q4, PubMatic concludes that PMPs are increasingly popular venues for publishers using programmatic technologies. The advantage lies in the combination of automation and assurances that ads will always be placed next to safe content, Pubmatic concludes.
Tapad has unveiled a Customer Data Platform that's customized for different industries. The self-service platform lets marketers upload their proprietary data and match it against Tapad's customer data where they can create and manage segmented campaigns.
Businesses that employ artificial intelligence are 50% more likely to surpass their own goals, and 46% of brands intend to invest in the technology by the end of 2018, per Adobe's latest Digital Trends report that surveyed 13,000 industry professionals.
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