Consumer Electronics
Top stories summarized by our editors
7/13/2018

More than one-third of small- and medium-sized businesses are currently channeling ad spend to Instagram, the real growth driver for parent Facebook. That's a surprisingly high percentage, writes Brian Handly, but it leaves plenty of room for Facebook to convince these advertisers Instagram is a good fit for them.

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Marketing Land
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Facebook, Instagram, Brian Handly
7/13/2018

As the cost of mini microphones drops and functionality increases, more companies are implementing the components in their products to use voice command technology in everything from wireless headphones to trash cans. Companies are contending with privacy implications; for example, Simplehuman's trash can uses its own microprocessors to avoid connecting to the cloud.

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cloud
7/13/2018

Apple plans to invest in green energy in China, announcing a $300 million fund for the region. The company will work with suppliers to provide renewable energy projects, which will power as many as 1 million homes.

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Reuters
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Apple
7/13/2018

Best Buy, under the leadership of Hubert Joly, has turned its struggling business around and re-established itself as a major consumer electronics and technology supplier. The company has doubled online sales to $6 billion in the past five years, and service revenue was nearly $2 billion in Best Buy's fiscal year ending in January.

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Hubert Joly
7/13/2018

Advertisers on Twitter can now grab the attention of users with high-profile banner ads that can include GIFs or image backgrounds. The Promoted Trend Spotlight ads appear atop Explore on a user's first two visits in a day.

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TechCrunch
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Twitter
7/13/2018

Developers can take advantage of help publishing and promoting their apps with Lion Studios, a new division of app marketing startup AppLovin. The unit was rolled out unofficially in March, and AppLovin says it has since driven hundreds of millions of gaming app downloads.

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AppLovin
7/12/2018

Using its image library and relevant data, Pinterest is giving product display advice to physical store retailers, such as which products to pair together and optimal display times. The same data used to offer advice will play a key role in turning the platform into a shopping network.

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The Drum (Scotland)
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Pinterest
7/12/2018

Sirin Labs is touting a dual-screen design for the FINNEY blockchain-based smartphone, which features a slide-out screen that serves as a cold storage wallet for cryptocurrency. The device is aimed at solving security and user experience issues associated with cryptocurrency, Chief Marketing Officer Nimrod May says.

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ZDNet
7/12/2018

Some Sonos speaker users will now receive AirPlay 2 support, giving them access to a wide range of Apple functions. Compatible speakers include the Sonos Beam, the Sonos Playbase, the second-generation Sonos Play:5 and the Sonos One.

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9to5Mac
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Apple
7/12/2018

Activision Blizzard, ESPN and Disney XD have signed a multiyear deal to broadcast Overwatch esports events. This will mark the first time esports will be available on ESPN in prime time, and Justin Connolly of Disney and ESPN Media Networks says the collaboration "represents our continued commitment to esports."

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Reuters